"I'm always doing things I can't do, that is how I get to do them."
- Pablo Picasso
Most days I wake up thinking about the schedule I have micro managed myself into and feel the looming cloud of uncertainty of not knowing how to do 90% of the tasks on my list. I’m not a master corsetiere, my baby hems are less than perfect, I lose my patience far too quickly hand stitching, measuring makes my brain hurt, and I won’t even start to explain how challenged I feel working on “business” tasks. I bet you’re asking yourself why I do what I do if all these things are true, and to be honest, I don’t have a solid answer for you. All I can say is that I’ve chosen to pursue the one thing that makes my soul happy. It doesn’t get much cornier than that. The amount of joy I get from a dress fitting that goes well is up there with how a 5-year-old child feels at Disneyland. I won’t go on saying that I enjoy every stage and process of “the making of a gown”, but there’s something about it that always brings me back and makes the pain of the process worth it.
Over the past week, I have been thinking about all of this and the concept of what foundation means, and I don’t entirely mean in just designing a wedding gown. I got to thinking about this while creating a custom bustier for my spring bride. Webster’s Dictionary defines foundation as the act of founding; a basis upon which something stands or is supported; a body or ground upon which something is built up or overlaid; a woman’s supporting garment.
I'm aware that I think and feel everything very deeply as these are things I ponder while cutting and sewing mesh together for a bustier, but it really got me. This brand is about creating a personal, one-of-a-kind experience just as much as creating the perfect undergarments to enhance and make sure each bride's body looks bangin' on her wedding day. That's what these images show; the groundwork and infrastructure of a hand-made Gretchen Dawley wedding gown. It's detailed, tedious, and can take many fittings to get it just right. However, once that foundation is laid out right, the rest of the process begins to take shape and make sense.